Venues for Brand Promotion
Trusted by hundreds of businesses charitable organisations field marketing agencies fundraisers
In today’s competitive market, creating a buzz around your brand is essential. One innovative, yet often overlooked, strategy is the use of venues and hireable spaces for brand promotion activity. These temporary setups provide businesses with a unique opportunity to engage with their target audience in a personal and much more memorable way.
lets talk venues
for brand promotion
Benefits of brand promotion in public spaces & venues…
-
Flexibility for one-off brand promotion activity
One of the primary advantages of carrying out promotional activity in public spaces like retail parks, train stations or town centres is the flexibility VST Venues can offer for one-time events. Whether it’s for a new product launch, a one-time promotion, brand activation, or for a seasonal campaign, we help businesses make a significant impact (without the long-term ongoing commitments).
-
Targeted to your ideal demographic
We have access to a range of promotional spaces that can provide a dynamic and impactful twist to your marketing strategy. At VST Venues, we create a sense of urgency and exclusivity to attract curious customers who are more likely to engage with your brand.
-
Cost-effective solutions
Unlike traditional advertising methods, our promotional spaces for brand promotion offer cost-effective solutions. As a leader in the promotional space market, we provide a unique pay-as-you-go model, allowing your business to control their expenses while maximising their brand exposure.
A game-changer for brand promotion activity
With a wide network of diverse locations, spaces and venues, we offer businesses the opportunity to showcase their products or services in high-traffic areas, filled with your target demographic or ideal customer.
Unique features and offerings
We go beyond providing plain spaces. At VST Venues, we offer customisable solutions, allowing businesses to tailor their needs according to their bespoke brand identity. This personalised approach sets us apart from other promotional space providers in the industry.
Finding the perfect venue for brand promotion
Choosing the right venue is crucial for the success of your brand promotion campaign. Consider factors such as foot traffic, demographic of the area, the area’s ‘dwell time’, and the overall ambiance of the location. VST Venues provides a variety of bespoke options to suit your business’ exact venue requirements. Our service provision goes beyond just finding you a venue for brand promotion, we help our clients develop well rounded and highly targeted promotional campaigns.
What is ‘dwell time’?
Dwell time, in the context of brand promotion, refers to the duration of time that a consumer spends engaging with a brand or its content at a particular location. It is a key metric that measures the amount of time individuals invest in interacting with a brand’s messaging or products. Choosing the right venue for brand promotion is crucial because it directly impacts dwell time. A well-selected venue, aligned with the target audience and brand identity, can significantly enhance dwell time by attracting and retaining the attention of potential consumers.
Importance of venue diversity
Diverse locations ensure that your brand reaches a wider audience. VST Venues provides a range of options, from shopping centres to outdoor events, allowing businesses to select venues that align with their target demographics.
meet the managers of our venue booking team
Our flexible ‘pay as you grow’ venue booking system
VST Venues’ innovative pay-as-you-grow model helps empower your business and brand promotion activity. This payment flexibility is especially beneficial for small and medium-sized enterprises looking to manage their budget effectively, giving brands ultimate scalability for their field marketing efforts.
The PAYG model not only reduces financial risks for businesses but also opens doors for experimenting with different locations and setups for brand promotion. This flexibility enables businesses to adapt to changing market conditions.
”Where we differ from many of our competitors is that we encourage our clients to take a longer term strategic approach when it comes to venues, shows and events. We work with charities and brands to plan out their year of promotional space and activity in advance (many shows, events and spaces actually need to be booked many months ahead).
Louise HowsonManaging Director
”The first step in finding the perfect venue or promotional space is to first understand the demographic of the donor or customer the organisation is looking to acquire. From here, we develop a bespoke proposal tailored exactly to their individual requirements.
Laura EldredAccount Manager
Why is brand promotion essential for businesses?
Brand promotion is crucial for increasing brand awareness, attracting customers, and ultimately boosting sales. It helps your brand stand out in a competitive market.
How does brand promotion differ from traditional advertising methods?
Brand promotion provides a dynamic and impactful marketing strategy, creating a more personal and interactive experience compared to traditional advertising.
Can brand promotion be successful on a budget?
Yes, it can. Brand promotion venues, especially with VST Venues’ pay-as-you-go model, offer cost-effective solutions for businesses with budget constraints.
What challenges might businesses face with brand promotion venues, and how can they be overcome?
Common challenges include logistics, permits, and weather. VST Venues can help you overcome them with thorough planning, contingency measures, and collaboration with experienced promotional space booking professionals.
