About Unite Fundraising
Part of the RGH Group, Unite Fundraising specialises in face-to-face donor acquisition through residential, event, and B2B campaigns. They’ve helped leading charities like SSAFA, Scope, Age UK, and Cancer Research secure loyal, long-term donors. Their people-first approach delivers results with low complaints and strong brand representation.
The Challenge
Unite needed better venues for fundraising and consistent, high-quality locations that matched the standard of their fundraisers and charity partners. Retention was key, and they needed a scalable, reliable solution to support ROI-driven campaigns.
The Collaboration
We worked closely with Ryan Hudson, Founder of RGH Group & Unite, to align on shared values, quality, performance, and continuous improvement. Together, we aimed for a 5% uplift in performance.
The Solution
With RGH’s expertise in training, Ryan led tailored venue booking sessions for RGH’s calling team. His engaging, hands-on approach led to fast results, so we scaled the training to all 18 of our callers.
The Impact
The results were immediate: a 5% performance boost and a sharp rise in new venue bookings. Now we’re planning the next 5%.
Why It Worked
Ryan’s training blends passion with real-world insight. Having walked the walk himself, his advice hits home. He empowers teams with practical skills, a positive mindset, and renewed purpose.
Team feedback:
”"Ryan’s training transformed how the RGH team now work and how they pitch RGH’s charities. The team have more energy, more confidence and better conversations."
Kelly SheridanDelivery Manager (VST Venues)
”"I found Ryan’s training genuinely useful; it’s already changed how I approach my calls. I’ve started using these new techniques almost instinctively, which makes the conversations feel natural, not scripted. Talking about the ‘Local Campaign’ and the real people who benefit from the charity’s work has brought into focus just how meaningful our role is. It’s made me, and the team, feel genuinely proud to be representing these causes."
Claire NiesytoLead Caller (VST Venues)
