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welcome to VST Venues
your secret source for venues
contact us 01604 21 66 55
welcome to VST Venues
your secret source for venues
contact us 01604 21 66 55
welcome to VST Venues
your secret source for venues
contact us 01604 21 66 55
welcome to VST Venues
your secret source for venues
contact us 01604 21 66 55
welcome to VST Venues
your secret source for venues
contact us 01604 21 66 55
welcome to VST Venues
your secret source for venues
contact us 01604 21 66 55
welcome to VST Venues
your secret source for venues
contact us 01604 21 66 55
welcome to VST Venues
your secret source for venues
contact us 01604 21 66 55

For field marketing agencies, securing the right venue is crucial to the success of any campaign. However, many agencies struggle with high turnaway rates, with some reporting figures as high as 40%.

At VST Venues, we consistently maintain an industry-low turnaway rate of just 2%. Understanding and managing your turnaway rate is essential, and if your team is facing challenges, it’s time to reconsider your approach.

What Is A Turnaway Rate and Why Should You Care?

The turnaway rate represents the percentage of venues that are declined upon the arrival of your field team. High turnaway rates can signal:

  • Incorrect venue selection
  • Poor booking communication and administration
  • Unethical Booking

All of the above severely impact your ability to deliver for your clients. A high turnaway rate- say, 40% – means you’re wasting significant time chasing unavailable venues rather than locking down prime locations for your events and the fallout from unhappy field staff and potentially damaging your reputation with the venue too.

How To Calculate Turnaway Rate

To calculate your agency’s turnaway rate, divide the number of turnaways (venues that declined your team on the day of proposed working) by the total number of venues visited or approached within a month, then multiply by 100 to get a percentage:

Turnaway Rate = (Total Venue Visits/Turnaways) × 100

For example, if you attempted to book 100 venues in a month and were turned away by 40 of them, your turnaway rate would be 40%. In contrast, we maintain a 2% turnaway rate, thanks to our strategic and industry-leading booking approach and long-term venue relationships.

How To Reduce Your Turnaway Rate

Protecting and managing relationships with venues is essential to lowering your turnaway rate.

Here are a few strategies:

Build lasting partnerships with venues to ensure repeat bookings and preferred access.
Use historical data to forecast availability and avoid overbooking and rotation conflicts.
Outsource to specialists like us who have the expertise and established relationships needed to minimise turnaway rates.

Why Outsourcing Might Be Your Best Solution

If your turnaway rate is creeping higher, it may be time to outsource venue booking to a specialist.

At VST Venues, we’ve fine-tuned our process, resulting in a turnaway rate of just 2%. This means fewer missed opportunities, smoother bookings, and more successful campaigns for your clients.

The VST Venues Solution

Are high turnaway rates preventing your agency from growing? Contact us at VST Venues on 01604 21 66 55 or click here, we can help lower your turnaway rates to around 2%, allowing you to focus on expanding your agency rather than dealing with the chaos of finding last-minute venues for your fundraisers or brand ambassadors.

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