About the Charity
This project was delivered for a prominent international human rights charity operating across the UK. The organisation relies heavily on face-to-face fundraising to connect with supporters for international aid and human rights campaigns.
With strong ethical values, the charity required a venue strategy that went far beyond generic footfall and availability.
Our Partnership
At VST Venues, we were tasked with delivering a truly bespoke, hyper-local venue finding project. The charity needed to reach a very specific demographic within tightly defined geographic areas, where relevance really mattered.
Standard venue lists and traditional booking methods were not suitable for this brief. The focus was on quality locations, ethical alignment and precise postcode targeting.
Our Approach
To tackle this, we went straight to the source. A member of the VST team spent time on foot in key areas of London such as Shoreditch and areas with a similar demographic, carrying out face to face research rather than relying on existing databases. We were only given London as their target geographic area, but we wanted to really hone in on the specifics to deliver the best venues possible.
They identified independent markets, vegan and ethical food events, community spaces, B Corp cafés and other locations that naturally attracted the charity’s target demographic. They also noted dates, timings and recurring events, feeding live insights back to the office throughout the day.
This approach allowed us to give the charity confidence that the venues selected genuinely reflected the audience they wanted to reach.
The Solution
Using the insights gathered on the ground, we built a fully bespoke venue list tailored to the charity’s values, audience and geographic requirements. Each potential venue was assessed for demographic fit and fundraising suitability before we explored the booking opportunities.
This process removed guesswork and replaced it with evidence based decision making, giving the charity clarity over where their fundraisers were being placed.
The Impact
The result was a campaign that was hyper-locally focused, highly relevant and entirely tailored to the charity’s needs. Since this project, we’ve been tasked with running several more hyper-local initiatives, applying the same laser-focussed approach to venue discovery and demographic targeting.
Why This Matters
This is what sets VST Venues apart. We don’t just provide locations, we create opportunities that connect the right people with the right cause, in the right place, at the right time. Every venue booking project is about going the extra mile and delivering results that matter – something we feel that is very much unique within our industry.
In summary, of course we have lists of regular sites and venues, but if we don’t have the right venues in our portfolio for the brief in hand, we’ll go the extra mile and build a new bespoke portfolio for your campaign.
